Question

CottonPlus, a sportswear company, is releasing a new casual sportswear line. The company approaches a basketball star to endorse the new line and hosts a 10-kilometer run where the star is spotted wearing the new clothes. Which element of a program plan does this scenario illustrate?

Answer 1

Answer: Tactics

Explanation:

  According to the given question, the tactics is one of the type of element of the given program planning that helps in illustrating the given scenario as by using the various types of tactics marketing approach we can easily promote the products in the market.

• The tactics is one of the legal or authorized element which deals with the new products in the market.
• In the given scenario, the Cotton Plus is one of the sportswear organization and the main strategy of the company is to approach the basketballs stars for promoting their latest collection.

 Therefore, Tactics is the correct answer.