Question

A store manager for Kroger noticed that several of his regular customers have stopped coming to his store. He also noticed that most of these customers had started shopping at the Walmart Supercenter that had opened about a mile from Kroger a few months ago. The fundamental source of this marketing problem might best be described as
an uncontrollable change in the marketing environment. T/F

Answer 1

Answer: True- An uncontrollable change in the marketing environment

Explanation:

 According to the given question, The manager of the store is noticed that the regular customer of his store is reducing day by day and the customers starts shopping from Walmart super-center.

So, the main  fundamental marketing problem is illustrated based on the given scenario is that an uncontrollable change in marketing environment.

An uncontrollable factors basically influencing the various types of organizational factors such as performance, demographics and the technological factors.

 Therefore, The given answer is correct.

Answer 2

Answer:

True- An uncontrollable change in the marketing environment