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maria [59]
3 years ago
5

It is important that marketers be able to identify which strategy a competitor is using so that they better understand how to po

sition their own products and services. You will see a list of recent or potential strategic decisions made by large firms, and your job is to identify which type of strategy was used in each example.
While there are a variety of strategies across industries, most fall under four basic categories.

1. Market penetration strategies emphasize selling more existing products and services to existing customers.
2. Product development strategies involve creating new goods or services for existing markets.
3. Market development strategies focus on selling existing products or services to new customers. The targeted new customers could be a different gender, age group, or international market.
4. Finally, diversification strategies involve offering new products that are unrelated to the existing products produced by the organization.


Select the most appropriate category of emotional intelligence for below mention behaviors.

i. Arm and Hammer selling baking soda for new purposes.

a. Market penetration
b. Product development
c. Market development
d. Diversification

ii. Apple opening mini-stores within Target

a. Market penetration
b. Product development
c. Market development
d. Diversification

iii. Disney purchasing ESPN

a. Market penetration
b. Product development
c. Market development
d. Diversification
Business
1 answer:
mamaluj [8]3 years ago
7 0

Answer:

1. Market development

2. Market penetration

3. Diversification

Explanation:

we have already been given a definition of these concepts from question

<u>1</u><u>.</u><u> </u>

<u>for</u><u> </u><u>Ann and </u><u>hammer</u><u>:</u><u> </u><u>it</u><u> </u><u>is</u><u> </u><u>marke</u><u>t</u><u> </u><u>deve</u><u>lopment</u><u> </u><u>beca</u><u>use</u><u> </u><u>they</u><u> </u><u>are</u><u> </u><u>try</u><u>ing</u><u> to</u><u> </u><u>create</u><u> </u><u>a</u><u> </u><u>pro</u><u>duct</u><u> </u><u>f</u><u>or</u><u> </u><u>new</u><u> </u><u>purposes</u>

<u>2</u><u>.</u>

<u>for</u><u> </u><u>apple</u><u>:</u><u> </u><u>sin</u><u>ce</u><u> </u><u>they</u><u> </u><u>are</u><u> </u><u>open</u><u>ing</u><u> </u><u>mini</u><u> </u><u>stores</u><u> </u><u>with</u><u>in</u><u> </u><u>target they </u><u>are</u><u> </u><u>try</u><u>ing</u><u> to</u><u> </u><u>have</u><u> </u><u>an</u><u> </u><u>expans</u><u>ion</u><u> </u><u>approa</u><u>ch</u><u> </u><u>where</u><u> </u><u>more</u><u> </u><u>produ</u><u>cts</u><u> and</u><u> services</u><u> </u><u>wou</u><u>ld</u><u> be</u><u> </u><u>sol</u><u>d</u><u> to</u><u> </u><u>thei</u><u>r</u><u> </u><u>cust</u><u>omers</u><u>.</u>

<u>3</u><u>.</u>

<u>for</u><u> </u><u>disn</u><u>ey</u><u>:</u><u> </u><u>they</u><u> </u><u>are</u><u> </u><u>diversifying</u><u> </u><u>int</u><u>o</u><u> </u><u>a</u><u> </u><u>new</u><u> </u><u>produ</u><u>ct</u><u> </u><u>entir</u><u>ely</u><u>.</u><u> </u><u>ESPN</u><u> </u><u>is</u><u> </u><u>a</u><u> </u><u>well</u><u> </u><u>known</u><u> </u><u>chann</u><u>el</u><u> </u><u>f</u><u>or</u><u> </u><u>sport</u><u>ing</u><u> </u><u>re</u><u>l</u><u>a</u><u>ted</u><u> </u><u>ac</u><u>tivities</u><u>.</u>

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​U(X,Y)equals=20Xplus+80Yminus−Upper X squaredX2minus−2Upper Y squaredY2 where X is his consumption of CDs with a price of ​$11
ankoles [38]

Answer:

The number of CDs = 111.36

The number of movie videos = 242.72

N/B: I choose not to round up the answers.

Explanation:

The method used is the Lagrangian method. Basically, the optimization problem we are trying to solve is  the utility function u(x,y) = 20x+80y -x^2 -y^2

subject to the constraint

11x + 22y = 6565.

So the optimization problem(Lagrangian) is

\Delta = 20x + 80y -x^2 -y^2- \lambda(11x+22y-6565),

where \lambda is a constant called the Lagrange multiplier.

To find the optimal consumption, we need to maximize the Lagrangian with respect to the variables x,y,\lambda. This we do by differentiating \Delta with respect to each variable and then equate to 0.

\Delta_x : 11\lambda = 20 - 2x ........................(1) \\\Delta_y: 11\lambda = 40 -y .........................(2) \\\Delta_\lambda = 11x + 22y = 6565............................(3) \\

Equate (1) and (2), to get y = 20+2x and substitute into (3) to get x = 111.36. Substituting x = 111.36 into 20+2x to get the corresponding value of y.

7 0
3 years ago
If the Fed conducts open-market purchases, the money supply A. decreases and aggregate demand shifts right. B. increases and agg
Nataly_w [17]

If the Fed conducts open-market purchases, the money supply increases and aggregate demand shifts right.

Answer: Option B

<u>Explanation:</u>

With the Fed conducting an open market purchase, the people will sell of the securities that they possess. In return they will get money from the fed for the purchases that it makes. With the increase in the supply of money in the economy, there will be more demand by the people in the economy.

Therefore the aggregate demand curve will shift to the right direction showing more demand of the goods and services by the people in the economy.

4 0
3 years ago
Bob holds a portfolio of 20 stocks from different industries, whereas Sharon holds only one stock in her portfolio. Assuming the
nikdorinn [45]

Answer:

The correct answer is: C. larger decrease in total risk.

Explanation:

The risk of an investment portfolio refers to the possibilities of obtaining the return, profit or profit you expect. Every investment involves a risk, and the more you can earn, the greater the risk. If you put your money on a fixed term, the risk is minimal, but it hardly gives you an interest even less than inflation. If you invest in the forex market, for example, you can earn a lot of money, but also the risk (that you do not achieve and even that you lose what you invested) is much greater. Every investor knows that he must assume some risk, because it is something inherent in the investment.

5 0
3 years ago
Based on the readings: match the following business example with its associated product cost term A businessowner pays for rent
sladkih [1.3K]

Answer:

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8 0
2 years ago
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Roman55 [17]

Answer: born global

Explanation:

An organization that is global within two years of its inception with a major focus on foreign markets rather than its domestic market can be said to be born global.

Since the day such organization is established, they seek to gain competitive advantage over their rivals by using latest technologies and selling their products in different countries.

7 0
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