Answer:
Campaign metrics.
Explanation:
Senior executives at such a multinational packaging corporation are defining primary success metrics that they can use to determine the efficacy of certain web video advertising promotions on Google Ads.
A Campaign Metrics Standards are being established because it is the Marketing Metrics which provide quantifiable values utilized by communication managers to illustrate the success of initiatives through all communication platforms.
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Because it is the back-end programming. It is the basis of all of the other computer languages and allows the computer to function.
