Question

Quattlebaum Widgets is creating a company strategy to expand its market to include teens, as well as children and adults. When evaluating this segment of the market, its marketing department finds that teens have longed for widgets that can simultaneously help them with their homework and solve their problems with acne. Which element of the marketing plan should Quattlebaum Widgets address in meeting this need?
A) Place
B) Price
C) Product
D) Promotion

Answer 1

Answer:

C) Product

Explanation:

There is fours Ps in the marketing mix

A. Place: The place denotes the location at which the product is sold and buyed

B. Price: The price is the key element of the product without which the product is not sold or even bought. Through knowing the price of the product, customers are able to purchase the product

C. Product: The product describes the attributes that attract the customer.  

D. Promotion: The promotion is the way to knowing the company products either by advertising, the worth of mouth  

According to the given situation, it focuses more on the product rather other elements of the marketing mix