Answer:
The main advantage resulting from a premium pricing strategy is the higher profits. Another advantage is that customers that purchase premium products seek higher quality and tend to show higher brand loyalty associated with the status of using premium products. The disadvantages of premium pricing are that it cannot be applied to all products, the marketing efforts tend to be more specific, and therefore, represent a higher percentage of sales, and finally, not everyone is willing to pay premium prices.
Answer:
An ONLINE TO OFFLINE STRATEGY
Explanation:
An online to offline strategy is a business strategy that is mostly utilized by some organizations to bring customers from the internet and many online platforms to come down to their physical shops and stores and make their purchases. It simply involves the ability to identify potential customers over the internet and other online platforms and then make judicious use of a lot of avenues, ways, and approaches through discounts and the likes to tempt or attract these identified potential buyers to now come over and buy from their stores and physical locations.
Now, Kellie who wants to find and buy the best brand at the right price can only be located and engaged through out her customer journey by an accessory store from the time she begins her research (online) to the time she would now make the actual purchase (offline) only if the store makes use of the ONLINE TO OFFLINE STRATEGY.
Answer:
both revenue-oriented and operations-oriented
Explanation:
revenue-oriented pricing can be understood the strategic price level that the producers set to maximize the amount of profit they earn. As it can be seen from the given passage, the company starts noticing more about the earnings, so that they decided to cut down on the discount offering to the customers and set higher price. By that, it can help raise the revenue of the company.
Meanwhile, operations-oriented pricing is price strategy that the company adopts to optimize productive capacity as well as the efficiency of the manufacturing procedure. This is indicated in the actions of expanding fleet of vans and enlarge delivery networks of the company to raise the productivity.
Jorge should provide feedback from all around the employee.
