Answer:
When firms are unable to differentiate their products
Explanation:
Direct competition is also known as perfect competition which occurs when two or more firms produce and sell the commodities that are not in anyway different. This makes the buyers not have preference for any of the product as the commodities are largely the same.
However, when firms can differentiate their products, they now more in perfect competition but now in indirect competition or monopolistically competitive market. Indirect competition therefore occurs when firms sell differentiated products which are not really the same because they are branded but these products can provide the same satisfaction to the need of the consumer.
Therefore, the threat of direct competition tends to be high when when firms are unable to differentiate their products.
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Is it a multiple choice question? Anyway, this is the definition of a limited partnership:
<span>A Limited Partnership is a partnership consisting of a general partner, who manages the business and has unlimited personal liability for the debts and obligations of the Limited Partnership, and a limited partner, who has limited liability but cannot participate in management.</span>
Answer: Creation of sales
Explanation: In direct marketing the company focuses on avoiding the advertising middle man and tries to inform the customers directly about the product or service offered.
The direct marketing is done with the intent of increasing customer base which will further result in creation of sales. This could be achieved by making promotional events and other such kind of activities.