Question

Henry Ford is well known to business students for creating the assembly line that enabled mass production of the Model T. This is an example of ________.

Answer 1

Answer:

Production orientation

Explanation:

The application of Taylor's scientific management which says that their is one best way to do a single task which brings maximum efficiency and learning of the employee. This can be done by simply breaking a single task into numerous tasks and then assigning that single task to each employee. Now each employee does the same task very efficiently and the result is economies of scale which lets the company sell maximum number of products at a very low price because of increase productivity. This was the achievement of Henry Ford who assigned single task to numerous machines and human resource to do in more efficient way and the result is that we today see Ford company as one of biggest giant of automobile industry which is operating more than 110 countries across the globe.

Answer 2

Answer:

The option for this answer are the following:

A.Production orientation B. Selling orientationC. Marketing orientationD. Buzz marketing orientationE. Business orientation

The correct answer is

Explanation:

The production orientation is basically focused on the process of manufacturing and producing the product, the companies that give character to this action are very effective at the operational level and their objectives are always focused on optimizing the production process.

In addition, the production orientation focuses on production costs, research of technical products, and its packaging is focused on product protection and moves away from what marketing is.

While product orientation is more concerned with product quality, its managers think that their products are unique and offer different benefits from those of the competition. So they only live focused on making improvements to the product.

Also companies that have product orientation sometimes lose focus on the market, since they only care about applying new technologies to the product, leaving aside market research and ignoring customer tastes. For what puts the product-oriented companies at a disadvantage, especially in changing markets where the consumer needs and has products that continually evolve.