I would not recommend using anything with a heavy scent. Some around you could be allergic, and it is simply inconsiderate of others, allergic or not. Hairspray can be a tool to look your best for success, but not enough to gag others. Hope this helps!
In the cause marketing, the company advertises itself by the use of corporate social responsibility. By doing so the company creates its positive picture in the society which helps in promoting its products.