Answer: b. Increases, decreasing
Explanation: For most companies, the web increases the threat that new competitors will enter the market by decreasing traditional barriers to entry. Traditional barriers to entry include
a. Economies of scale
b. Product differentiation
c. Capital requirements
d. Switching costs
e. Access to distribution channels
f. Cost disadvantages
g. Government policy
thus, by reducing some of these barriers to entry the Web increases the threat of new competition.
Answer:
D: Equity financing
Explanation:
Equity is ownership in the business - equity financing means giving up ownership in order to secure financing.
Answer:
market segment
Explanation:
We know that a market segment is a group of people who share one or more common characteristics, lumped together for marketing purposes.
In this example, The Coffee Collective is seeking to discover target customers who share particular coffee drinking habits and who are open to loyalty reward programs. Thus, they aim to find potential customers who share common characteristics.
Answer:
29,394 units
Explanation:
The formula for break even point is given as Fixed cost / Contribution margin.
Where;
Contribution margin = Sales per unit - Variable cost per unit
Given that ;
Fixed cost = $194,000
Unit selling price = $14.90
Unit variable cost = $8.30
Therefore;
BEP(units) = $194,000 / $14.90 - $8.30
= $194,000 / $6.6
= 29,394 units