Question

Which of the following is most likely true about direct and digital marketing? Group of answer choices They make it increasingly difficult for sellers to adjust their prices. They reduce the number of interaction options between buyers and sellers. They provide buyers with "anytime, anywhere" access to products. They have become less dependent on social media and the internet. They provide sellers a high-cost alternative for reaching their markets.

Answer 1

Answer:

They provide buyers with anytime, anywhere access to products.

Explanation:

Direct digital marketing is the type of marketing that is done exclusively through digital channels such as email and the internet. It is becoming the more convinient way of marketing and is used by most businesses and even replaces traditional marketing in some cases.

Email marketing involves promotion of products through targeted emails to selected customer segments.

Marketing on the internet involves advert placement on various internet channels such as social media and search engines.

A minor advantage of digital marketing is that it is available at every time. So the customer can access information on products at any time of the day.

Answer 2

Answer:

They provide buyers with "anytime, anywhere" access to products.

Explanation:

Direct marketing is an advertising technique carried out by a producer that bypasses retailers, e.g. catalog distribution, phone calls, promotional letters, etc.

Digital marketing is advertising carried out through digital media channels, etc. google ads, websites, social media, etc. Digital marketing can also be direct advertising, although not necessarily.

The advantage that both types of advertising offer over traditional retail marketing is that you can order the products or services from anywhere and anytime, e.g. you can call a sales call center and order some goods or services, or you can place an order on the company's website or online retailer.