Question

What types of information does the company currently maintain on markets, the marketing environment, and marketing activities?

Answer 1

Information related to economic conditions , technology changes as well as political activity.

Explanation:

Marketing Environment is referred to as the combination of both internal and external factor which also affect the customers as well as its ability of the company. The internal environment includes various factors they are the money, people, materials as well as the markets. The internal market is under the marketers and  the market changes when the external market changes.

The external factor includes those factors which are external in nature and the marketer cannot influence the external market neither it can be controlled by the marketer.

Every company whether small or big should have a marketing environment. A company's profit , position and image depends on the external and internal environment . A marketing environment is dynamic in nature. In order to hold the market we need to analyse the market.