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C. Discretionary is something purchased that is not necessary. You have the decision to buy or not buy. You might want it, but do. Not NEED it.
Any action that a firm takes to increase the demand for its product or output other than lowering its prices is called non-price competition.
A firm usually makes a non-price competition strategy that distinguishes its output from its competing output on the basis of attributes like workmanship and design etc.
The non-price competition strategy involves advertising, product differentiation, promotion, and supply distribution. This non-price competition strategy allows a firm to distinguish its product and increase its demand against its competing product without lowering the price.
Despite the benefits of a non-price competition strategy, it requires a lot of research to make distinguish the product from its competing product. Usually, buyers are not aware of the quality of the product and they don’t know which firms provide greater quality products. It requires a lot of advertising and promotion etc.
You can learn more about non-price competition at
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Maintains by the individual
Answer:
A. True
Explanation:
Market can defined in different ways depending on the context in which it is used. within this context, a market is the potential buyers of a particular product. or service.
Target marketing is a conscious marketing effort where a provider of a product or service study the population of a geographical location with view to identifying the set of people who will need his product. It involves breaking a large heterogeneous market into segments or homogeneous part and providing market offerings that best suite that particular identified segment or market.
Target marketing involves identifying the following:
1. Who your target market is. You must be able to know the potential customers and the size. This is what is called demographics information.
2. What is there gender and what do they need
3. How do they buy
4. Why do they buy.
