Answer:
Explanation:
A marketing plan refers to the comprehensive document that outlines a company's overall marketing effort. It is a blueprint that outlines how a company will implement its marketing strategy, and how the company will utilize a combination of resources in order to achieve its business objectives. It is a company's a most important document because:
- It contains specific goals and objectives and outlines the precise strategies to be used in achieving them.
-
It rallies the company's forces and resources for the marketing battlefield and therefore, dictates the role of Integrated Marketing Communications (IMC) in the marketing mix.
A marketing plan should always have the following:
- A situation analysis: normally this will include a market analysis, a SWOT analysis and a competitive analysis.
- Marketing strategy
- Sales forecast
- Expense budget.
Small companies can use bottom-up marketing to become big companies by creating an ingenious tactic they can use and building a strategy around it.
The elements of an advertising plan and an IMC strategy:
- The IMC strategy will be determined by how the marketer makes use of the creative mix.
The creative mix is composed of:
- The target audience
- Product concept
- Communications media, and
- The message.
The best method of allocating funds for a real estate development is the sales percentage, market share, objective task, empirical research
The type of companies that tend to use the percentage of sales method are companies that want to use a method that will cost them nothing and will provide a greater chance of success for future sales.
Answer:
$29.00
Explanation:
Direct labor time standard consists of basic time plus allowance for breaks, downtime and rejections.
The direct labor standard cost per hour will be a combination of all factors relating to labor:
Carpenters' wages are $20.00 per hour.
Payroll costs are .............$3.00 per hour,
and benefits are .............$6.00 per hour.
Standard labor cost IS..$29.00 per hour.
Answer:
Contribution margin ratio = 1 - variable cost ratio
= 25%
(a) 
= 1,400,000
= 25,000
(b) For profit of $42,000,
= 1,568,000
= 28,000
(c) variable cost = sales price × variable cost ratio
= $56 × 75%
= $42
New contribution margin = 
New contribution margin = 
= 0.4
= 40%
= $875,000
= 12,500
