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Answer:
Subcultural
Explanation:
Consumer behaviour refers to how individuals make decisions on ways to spend their available resources, time, money, and effort on variety of items.
A society is composed of several sub-cultures in which iindividuals can identify themselves. A Subculture is a group of people within a culture who are different from the dominant culture but have something in common with one another such as common interests, religions, ethnic backgrounds.
Culture is considered an external factor that influences consumer behavior. Since different cultures have different values, they will have different buying habits. A typical example is the Jewish people that purchase about 63% of bagels that is sold in New York City.
Answer: $527,000
Explanation:
Salaries to authors = $347,000
Fees to contracted editors = $180,000
Copyrights obtained = $83,000
Purchase of a new printing warehouse = 1.3 million
Upgrade of current printing equipment = $560,000
McKinney Enterprises expense will be:
= Salaries to authors + Fees to contracted editors
= $347,000 + $180,000
= $527,000
