I believe that the answer is (B) the consumer appeal. I hope this helps. Have a nice day:)
Flexible that's when market conditions change, so do prices. Efficient that's resources are allocated efficiently since price adjust until the maximum number of goods and services are sold. Market driven that's Market forces not government policy determine prices. in effect the system runs itself. Neutral that's when both consumer and producer make choices that determine equilibrium price.
Answer:
The initiative would be your answer.
hope it helps!