Answer:
What Paul has done wrong is to place these marketing materials on seats. He should devised a plan to give out these materials at the registration point where participants would be registered and then they would collect the items. By placing them on the seats, some of the participants could collect more than one, especially the valuable pen that is worth $3 each.
Explanation:
Marketing materials cost the entity some funds to produce. They should not be wasted. In addition, the number of participants with some details like names and contact information should be captured for future marketing efforts. Allowing participants to have free access to the marketing materials that cost so much without driving any potential customer list is not prudent.
Answer:
A) inelastic demand
Explanation:
Demand is inelastic if a change in price has no effect on quantity demanded.
Changes in price has no effect on quantity of leather demanded. Therefore, the demand for leather is inelastic.
Direct purchasing is buying raw materials used in the production process.
Straight rebuy is purchasing similar goods from the same supplier under similar conditions.
Modified rebuy is purchasing similar goods either from a different supplier or in a different condition.
Answer: d. All of these
Explanation:
Objectives are very important in ensuring that a company achieves that which it wants to achieve. With an objective in mind, the company is able to set deadlines that it can work towards to enable it achieve performance results. Without objectives, there would be no aim in sight to work towards which means that performance cannot truly be measured.
Objectives also help turn a company's strategic vision into actual performable targets which will enable the company achieve its long term goals by breaking the activities into doable segments.
Finally with an objective in mind, employees will be spurred towards it which will enable them to try to perform at full potential and deliver the best results so that they may reach the objectives set.
D. both debit and credit parts are overstated by the same amounts
