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Schach [20]
3 years ago
6

In the multiplex industry, Vibrant Movies Inc. is an upscale multiplex that focuses on superior customer experience. The firm ch

arges premium prices for its movie tickets and services. Global Cine Inc., in contrast, charges the lowest price in the industry with its no-frills approach. In between these two segments is True Movies Inc., which offers a customer experience comparable to that of Vibrant Movies at a price almost as low as that of Global Cine. What strategy is True Movies pursuing in this scenario?
a. market penetration strategy
b. liquidation strategy
c. product diversification strategy
d. blue ocean strategy
Business
1 answer:
PolarNik [594]3 years ago
4 0

Answer:

The answer is: D) blue ocean strategy

Explanation:

Blue Ocean strategy is about selling a good product or service at a low price in order to enter new markets or gain market share.

In this case, True Movies is selling a superior movie experience at the price of a low-cost movie theater. They are trying to take away customers from both Vibrant Movies and Global Cine.

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Price is the element of the marketing mix that corresponds to what the buyer gives up in the marketing exchange.

<h3 /><h3>What is the marketing mix?</h3>

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Which of the following statements is a valid critique of rational choice theory?A. People will rarely choose the acceptable opti
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Answer:

B. People do not like to act predictably, even with perfect information.

Explanation:

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The expectation is to provide the individual with greatest satisfaction.

Therefore people choose the optimal solution and not just the acceptable one.

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However the statement that people do not act rationally even with perfect information is in conflict with the rational choice theory

4 0
3 years ago
A sunk cost is:A) a cost that may be saved by not adopting an alternative.B) a cost that may be shifted to the future with littl
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Once the market study is obtained, the company is not convinced that the product will be successful. When analyzing the decision The first thing to recognize that the expenses incurred ($ 5000) are sunk costs, will not be recovered and therefore should not influence the decision about the product.

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Therefore Eugene's taxable income will be $21,950

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