Question

Ad designers use movement in order to

Answer 1

Ad designers use movement in order to determine how the eye is led through a design. Movement will determine where the eye will look first, where it will look next, where it pauses, and how long it stays there. Movement is all about the flow. Flow is created through a combination of visual direction and visual weight.

Answer 2

Usually to direct viewers through their work, so basically to capture their attentions...