Answer:
D) Relationship marketing
Explanation:
Relationship marketing is a strategy companies use to connect with their customers, build relationships and ensure loyalty. It involves engaging customers over a lengthy period to know their needs and then providing them with products or services tailored to satisfy those needs.
By initiating a project to build a website and encouraging customers to provide certain information to the company, Fiona plans to use the Internet for "relationship marketing".
Answer:
a. Calculate the price elasticity of supply for Aji's Chocolate Factory in February
b. Calculate the price elasticity of supply for Aji's Chocolate Factory in March
c. If Aji's Factory is nearly at full capacity of production in March, what will happen to Aji's Factory price elasticity of supply in April?
- If the company is producing at full capacity, then its price elasticity of supply will be perfectly inelastic even if the price increases. This is because any increase in price will not affect the quantity supplied because the company cannot increase it even if they wanted to.
Explanation:
price elasticity of supply = % change in quantity supplied / % change in price
It measures the proportional change in the quantity supplied that producers will make given a 1% change in the price of their product.
PES February = [(110 - 80)/80] / [(2.5 - 2)/2] = 0.375 / 0.25 = 1.5
PES March = [(140 - 110)/110] / [(3 - 2.5)/2.5] = 0.273 / 0.2 = 1.36
Answer: Jordan's mobile communications device company is conducting an <em>industry analysis</em> as it considers <em>new strategies</em> for its five-year strategic plan. The analysis reveals that recent government deregulation has reduced the barriers to entry and <u>several start-ups are entering the industry.</u> The solution that could be a part of the the plan to counteract is to acquire the company's biggest supplier, bringing the capability of manufacturing critical component parts into the business structure.
Explanation: The <u>Strategic Plan</u><u> </u>of a company serves to establish the <em>objectives to be achieved and the methods</em> of action to achieve them .
It includes the meeting of the <em>team of directors</em> of the company and the ideas are written down so that the whole team finds out about the <em>strategy to follow </em>and the objectives, generally up to the following 5 years.
Some of the point to be clarify are for <em>example </em>:
- Opportunities
- Threats
- Economy
- Technology
- Size of the market
- Evolution of the market
Each company must see <u>the best option</u> in any case <u>to achieve </u>the goals that have been proposal on the strategic plan .
Is important to know the <em>kind of competitors and suppliers</em> that are in the market in order to face the difficulties on the most outstanding way that company has.
<span>A superior product.
This is about the product concept. Product Concept states that consumers prefer product which is of the highest quality, performance and features. Before marketing any product marketers study the product concept to give the best product to the customer.</span>