Question

Ace Deliveries, a courier service provider, built a strong reputation over a short period of six months. Inundated with customers, the company decided to expand its fleet of vans and enlarge its delivery networks and to stop offering the discounts it was offering to some market segments. Because it was the holiday sales season, higher pricing made good business sense. The pricing Ace Deliveries is using is ______.

Answer 1

Answer:

both revenue-oriented and operations-oriented

Explanation:

revenue-oriented pricing can be understood the strategic price level that the producers set to maximize the amount of profit they earn. As it can be seen from the given passage, the company starts noticing more about the earnings, so that they decided to cut down on the discount offering to the customers and set higher price. By that, it can help raise the revenue of the company.

Meanwhile,  operations-oriented pricing is price strategy that the company adopts to optimize productive capacity as well as the efficiency of the manufacturing procedure. This is indicated in the actions of expanding fleet of vans and enlarge delivery networks of the company to raise the productivity.