Question

Marc tried a new fruit-flavored beverage and thought it was awful. He was especially disappointed because he had liked the dried fruit snacks marketed under the same brand name. Now he wasn't sure he even wanted to buy the snacks he had liked before. This highlights a problem in branding known as _________.a. commingled brands.
b. approximated brands.
c. unlicensed brands.
d. undifferentiated brands.
e. brand dilution.

Answer 1

Answer:

E) brand dilution.

Explanation:

Brand dilution takes place when a company tries to stretch a successful brand and starts selling different products using it. Good products that are sold under the brand will make it stronger, but those products that are not very good or are simply bad products will weaken the brand. When the brand is weakened by overusing it, we call it brand dilution since the brand good reputation is diluted. E.g. does anyone remember Coke II, or how many of you have tried vanilla Coke, mango Coke, cherry Coke, citra Coke, etc., and the sad thing is that they really exist. There are more than 10 types of Coke sold around the world.

Answer 2

Answer:

e. brand dilution.

Explanation:

Brand dilution is when a brand is weakened because it is overused. This usually occurs as a result of unsuccessful brand extension.

Undifferentiated products are products that are intrinsically identical and have high rate of substitution with products from other suppliers. Examples of undifferentiated products are milk , ice and gasoline.

I hope my answer helps you