Question

Karen has been a buyer for Ocean Mist, a large cranberry processor, for several years. Believing that she knows a great deal about cranberries, their growers, and processors, she decides to go into business for herself. Karen wants to assume no risks of spoilage or price fluctuations. She sees herself as simply bringing the growers and processors together. Her new company would be a:______
A) Sales agent.
B) Commission merchant.
C) Broker.
D) Sales branch.
E) Sales office.

Answer 1

Answer:

The answer is letter C, Broker.

Explanation:

In order to know whether Karen's company is a broker. It would be best to define what "Broker" is.

In business, "broker" is defined as a person or a company who acts as a mediator between a buyer and a seller. As an agent, the broker gets commission in every business transaction. He can also represents himself as the buyer or the seller. At this point, he also gets a certain commission. In the situation above, Karen arranges the transaction between the growers and processors of cranberries. At this point, she is acting as a seller and a buyer. She does this on behalf of the other firms. Thus, the answer is letter C, Broker.

Additional Information

Sales Agent- a self-employed salesperson who usually works alone. He obtains orders for companies and receives commission on those orders.

Commission Merchant- a person who buys and sells products. He receives commission for the sales price.

Sales Branch- an independent business which purchases merchandise in bulk from manufacturers. He then processes it and redistributes it to retailers.

Sales Office- this is a location that is used for the purpose of selling. It is often leased.