Answer:
firms who offer similar products to their competitors' products, but that are more attractive in some way
Explanation:
Product differentiation is marketing strategy where a firm makes its different from that of its competitors in order to make the product more attractive to consumers
It is because he is paying money so it is a expense
Answer:
Marketing and sales segment.
Explanation:
- A values chain consists of actions that a firm functioning in a public industry that performs in order to deliver a valuable product to the market.
- The idea value chain is based on the process view of a manufacturing organization as a system of subsystems that transforms and processes money, labor, and materials, etc.
- The marketing and sales is considered to be a primary function and include the creation of salesforce, advertising campaigns, and giving values to its customers, clients and partners.