Answer:
$81 approx
Explanation:
Contribution margin refers to sales receipts in excess of variable costs incurred. This represents contribution from a product earned which is after variable costs have been incurred.
<u>Product A</u>
Selling price per unit = $88
Variable cost per unit = $38
Contribution per unit = Selling price per unit - Variable cost per unit
Contribution margin per unit = $88 - $38 = $50
Similarly, for <u>product B</u>,
Contribution margin per unit = $143 - $47= $96
<u>Products Weights Contribution Weighted contribution</u>
A 0.32 50 16
B <u>0.68</u> 96 <u>65.28</u>
1.00 81.28
Hence, weighted average contribution margin is $81.28 or $81 approx
The goal of global market segmentation is to break down a new foreign market for a product or a service into different groups of consumers so the firm can <u>tailor its </u><u>marketing mix </u><u>to each individual segment</u>.
More about marketing mix:
The marketing mix is the collection of activities, or methods, that a business employs to sell its brand or merchandise. A typical marketing mix is comprised of the four Ps: price, product, promotion, and place. Today, however, the marketing mix is progressively including several more Ps as essential mix components, such as Packaging, Positioning, People, and even Politics.
Price mix is the cost incurred by the company to deliver a product to the customer. Product mix exemplifies the nature of the good that the company is selling to the customer. Place mix is the method used to distribute the goods at a time and place that are convenient for the consumer.
Learn more about marketing mix here:
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Answer:
B) $26.30
Explanation:
To determine an investor's valuation of the stock we must calculate the present value of next year's dividend and selling price:
present value = [dividend / (1 + rate)] + [selling price / (1 + rate)]
present value = [$0.24 / (1 + 15%)] + [$30 / (1 + 15%)] = $0.21 + $26.09 = $26.30