In the Boston Consulting Group growth-share matrix, each of the four categories in the matrix represents a different investment strategy
More about growth-share matrix:
The growth share matrix was developed through teamwork. It was initially drafted by BCG's Alan Zakon, who would later go on to become the company's CEO, and then improved with his colleagues.
Bruce Henderson, the creator of BCG, popularised the idea in his 1970 essay The Product Portfolio. About half of all Fortune 500 businesses employed the growth share matrix when it was at its most successful.
It continues to be a key component of corporate strategy lessons taught in business schools today.
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Answer: Quality marketing communications.
Explanation:
Marketing communication are methods by which a business brand communicates about it's products to it's customers, in order to positively influence their customers perception of their products.
Quality marketing communication is said to have occured, when the consumers understand and purchase products based on the information passed across through marketing communication from a business brand.
Answer:
True.
Explanation:
Social inequality can be defined as an existence of unequal rewards and opportunities for different social status or classes within a group of people in a society.
Generally, social inequality is peculiar to a society that is grouped based on race, hierarchy of class, religion, culture and gender. A social inequality is characterized by unequal distribution of wealth, punishment, rewards, opportunities and goods or services to the various classes.
There are two main ways to measure social inequality, they are:
1. Inequality of conditions: refers to the unequal distribution of income, wealth, and material goods.
2. Inequality of opportunities: refers to the unequal distribution of life chances across individuals.
Answer:
The answer is: The price elasticity of demand for a good measures the willingness of buyers of the good to buy less of the good as its price increases.
Explanation:
The price elasticity of demand measures the change in the quantity demanded of a product in relation to a change in its price.
The formula for determining the price elasticity of demand (PED) is:
PED = % of the change in Quantity Demanded / % of the change in price
If a good has a high PED (≥ 1) then it is called elastic, which means that any change in the price will change the quantity demanded in a greater proportion. If a good has a low PED (≤ 1) then it is called inelastic, which means that any change in the price will affect the quantity demanded in a smaller proportion.
Usually goods or services considered luxurious (e.g. gourmet cheese), tend to be very elastic (high PED). While products considered basic necessities (e.g. gasoline) tend to be very inelastic (low PED).
