Answer:
D) It considers market growth rate to be a measure of market attractiveness
Explanation:
In 1970, Bruce D. Henderson developed and created a growth-share matrix for the Boston Consulting Group (BCG). The Boston Consulting Group (BCG) growth-share matrix is a tool used for analyzing and planning product lines in a business unit. It makes use of a graphical representation of a company's product line and services to analyze and make long-term strategic plans on which to invest more on or sell off.
Generally, products are divided into four (4) main categories in the BCG growth-share matrix;
1. Dogs.
2. Stars.
3. Question marks.
4. Cash cows.
The statement which is true of the Boston Consulting Group (BCG) matrix approach is that, it considers market growth rate to be a measure of market attractiveness.
Marketing can be defined as the process of developing promotional techniques and sales strategies by a firm, so as to enhance the availability of goods and services to meet the needs of the end users or consumers through advertising and market research.
Thus, it comprises of all the activities such as, identifying, anticipating set of medium and processes for creating, promoting, delivering, and exchanging goods and services that has value for customers. It typically, involves understanding customer needs, building and maintaining healthy relationships with them in order to scale up your business.
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Answer:
<em>broad needs and many customers. (Access-based positioning)
</em>
Explanation:
Consumer segmentation that is available in multiple ways.
While their needs are similar to those of other consumers, the difference is the best activity structure to reach them.
Entry can be a feature of company location or consumer size or anything that takes a different set of activities to meet clients in the best possible way.
An efficiency wage is a higher wage paid to reward workers who show greater productivity. Option D is correct.
<h3>What is the Efficiency wage?</h3>
Wages provided to employees over the minimum wage in order to retain a trained and efficient staff are referred to as efficiency wages. Adam Smith defined a type of pay disparity in the 18th century, in which workers in some businesses are paid more than others based on the level of trustworthiness necessary.
Employers establish efficiency salaries above the equilibrium wage rate as an incentive for better employee performance. An efficiency wage is a higher wage provided to employees who are more productive.
Therefore, option D is correct.
Learn more about the efficiency wage, refer to:
brainly.com/question/27960552
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