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Burka [1]
3 years ago
11

1.List the three steps of the planning phase of the strategic marketing process. Briefly describe the core elements and the purp

ose of the three steps. 2.Which demographic cohorts are also known as the Millennial and Z Generations? Describe the interests and lifestyles of each cohort and explain why it is important to marketers. 3.Explain the actions and considerations that relate to the five stages of the consumer purchase decision process.
Business
1 answer:
anygoal [31]3 years ago
3 0

Answer:

1.List the three steps of the planning phase of the strategic marketing process.

The three sepecifc steps are:

  • Defining target audience - in this step, a segment of the market is chosen as the target for the good or service. (for example, young people, old people, wealthy people, poor people, etc).
  • Setting measurable goals - in this step, a specific sales volume goal is determined.
  • Developing budget - in this step, a detailed budget is developed in order to carry out the strategy that should help the company reach its marketing goal (previous step).

2.Which demographic cohorts are also known as the Millennial and Z Generations?

Millenials: those born between 1981 and 1996. They tend to be progressive, and be interested in social media, internet culture, and technology.

Generation Z: those born between 1996 and and the early 2010s. They are much like millenials but even more so: more progressive, more interested in technology, and in social justice causes.

This information is crucial for marketers because they help complete the first step in the marketing planning process: targeting an audience. The demographic cohorts are in fact, market segments, albeit very broad ones.

3.Explain the actions and considerations that relate to the five stages of the consumer purchase decision process.

Problem or need recognition: in this stage, the customer becomes aware of a need that has not been met.

Information search: the customer looks for a product or service that can meet his needs.

Evaluation of alternatives: the customer chooses among the goods or services that could meet his needs.

Purchase: the customer completes the market transaction: the purchase of the good or service.

Post-purchase behaviour: the customer makes use of the product, or service, and decides whether his need was satisfied or not. ALso decides whether to buy the same good or service in the future or not.

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Which option would you select to control being linked to other people's posts?
s2008m [1.1K]

Answer:

Timeline and tagging settings

Explanation:

Timeline and tagging settings is a feature in social media applications such as Face-book, Twi-tter, Insta-gram etc. that allows you to control being linked to other people's posts.

When this settings is properly configured, you will only be linked to the posts of people you allowed, in this case it will be your mutual friends rather than the general public.

3 0
3 years ago
If mega corp. borrows $9,000 and agrees to pay the lender $10,500 in one year, the annual interest rate on this loan is approxim
kap26 [50]
In simple interest, the interest rate is
i=(10500-9000)/9000=16.67%

In compound interest, compounded monthly,
10500=9000(1+i/12)^12
=>
APR=12(10500/9000)^(1/12)-1
=11.155%
(effective interest is still 16.67%)
5 0
2 years ago
What are six resources for helping you decide what type of business to start and how to start it
zaharov [31]
1. Find a good business idea

A good business idea isn’t just one that turns a profit. It’s one that’s a good fit for you personally, for your target market, and for your location. You’re going to be in business for the long haul, so you really should pick something you can live and breathe.

<span><span>Identify your strengths and weaknesses <span>Conduct a SWOT analysis<span> on yourself </span></span></span><span><span>Come up with a business idea </span>that caters to your strengths </span><span><span>How to start inventing things </span>(or how to find something to invent)</span>Define what success looks like for you <span><span>Do your research: </span><span>What are popular businesses today?</span></span></span>
8 0
3 years ago
Help I will give brainliest at least a couple done
Tatiana [17]

Answer:

#2 is concierge

#3 is event planner

#4 is cafeteria worker

#5 is garden ranger

#6 is exhibit developer

#7 is kitchen steward

#8 is destination manager

#9 is pastry chef

#10 is desk clerk

#11 is bell captain

#12 is slot supervisor

#13 is club membership developer

#14 is dishwasher

#15 is motion picture something?

#16 is van driver

#17 is amusement ride attendant

#18 is waiter

#19 is sports book writer

#20 is product demonstrator

#21 is festival promotional something?

#22 is animal trainer

#23 is ticket taker

#24 is tour operator

#25 is dietician

#26 is welcome center supervisor

#27 is baggage porter

#28 is cut off

#29 is restaurant owner

#30 is barista

Explanation:

HOPE THIS HELPS! :)

4 0
3 years ago
The new CEO of a large coffee corporation makes fighting sexual harassment a cornerstone of the company's culture after a series
kotegsom [21]

Answer:

B. Strong, because the CEO is setting expectations for ethical behavior and holding violators accountable

Explanation:

Ethics are a set of moral principles that defines acceptable and good behaviour of individuals in a society.

For ethical standards to be strong there is need to set expectations of ethical standards from society members and hold violators accountable.

This will discourage others that want to express unethical behaviour.

In the given scenario the CEO is setting a strong strong ethical system by drafting a new code of ethics with an expanded set of policies related to sexual harassment, creating a series of mandatory workshops for its workforce, and firing the managers involved in the incidents.

8 0
3 years ago
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