Question

Keniey, a company that manufactures and supplies home appliances, launches a fully automatic advanced food processor that performs the functions of slicing, chopping, grinding, shredding, grating, pureeing, kneading, mixing, and blending. The product is priced lower than semi-automatic food processors sold by other brands. In the context of innovation streams, which of the following concepts does this scenario best illustrate?A) Change intervention
B) Unfreezing
C) Incremental change
D) Refreezing

Answer 1

Answer:

C. Incremental Change

Explanation:

Incremental change is an innovation technique that focuses on making small-scale adjustments or improvements with a specific target or result in mind. The strategy focuses on changes that do not have a very significant effect on existing products, because of this innovation is guaranteed by current production methods are not radically altered and can still be used.

Incremental change based innovation would have more likelihood to succeed and be adopted than a radically new product that is very different from what consumers are used to. Keniey has introduced an innovation but by using incremental change, the users are still familiar with the functions and as such are encouraged to patronise.

As time goes on, Keniey will introduce more changes, one at a time until completely new food processor can be fully put in the market.