Question

Pepsodent launched a new product that could whiten teeth, fight decay, and maintain fresh breath. Observing that Pepsodent did not focus on the dental sensitivity aspect, Colgate introduced a toothpaste which did all of the above and also protected sensitive teeth. This is an example of a(n) ________ attack.

Answer 1

Answer:

flank attack

Explanation:

Based on the scenario being described within the question it can be said that this is an example of a flank attack. This is the marketing strategy that focuses on attacking the different weak points of the competitors in the market. Which is what Colgate is doing by focusing on the one aspect that Pepsodent has not targeted in order to overtake all of their market share on their newly launched product.

Answer 2

Answer:

Flank attack.

Explanation:

The Flank attack is a business or marketing strategy that is been used by the competitor firm and is intention is to attack the weak blinds or points spots of the other competitor who does not notice these weaknesses, especially a business firm that is in the top of the same type of business they do, with this example been exhibited by Pepsodent and Colgate, where Colgate identify the weakness in the new product that was launched by Pepsodent and make corrections in all the area the fail to notice. What Colgate did is said to be a flank attack.