Question

Beta inc. manufactures electronic gadgets. the market researchers at beta have discovered that a new competitor is gaining more customers by selling its products at lower prices. in the context of swot analysis, the marketers at beta inc. are most likely to consider this situation as a(n)_____.​

Answer 1

In the context of swot analysis, the marketers at beta inc. are most likely to consider this situation as a threat.​

The new competitor threatens Beta inc. by offering the same consumers, that Beta inc. targets, the same, or similar, products for lower prices than Beta inc. These consumers, given the choice between the new competitor and Beta inc., will most likely do business with the new competitor; for reasons aforementioned.