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Veronika [31]
3 years ago
4

When Dunkin’ Donuts participates in National Donut Day by giving away a free classic donut, it is using which channel of IMC str

ategy? Multiple Choice
a.direct marketing
b.sales promotions
c.personal selling
d.public relations advertising
Business
2 answers:
MrMuchimi3 years ago
6 0

Answer:

B) sales promotions

Explanation:

A sales promotion is a short time sales tactic used to increase sales. The goal of sales promotions is to increase the number of consumers that try their products, although sales promotions are not effective long term marketing strategies.

For example, a sales promotion offers a free cup of coffee if you buy two donuts. It may have an immediate impact by boosting the sales of donuts, but this boost generally fades once the sales promotion ends. The company expects that you liked their donuts so much that you will repeat your purchase.

gregori [183]3 years ago
5 0

Answer:

d. Public relations advertising

Explanation:

Since we are identifying the strategy in relation to the National Donut Day, it is public relations advertising as we are trying to cultivate a more integrated customer relation. All of the other options can be a part of this approach but this option stands out as the one to bring every aspect of such advertising together.

Hope that helps.

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A manager who focuses on one part of the organization, such as production, without considering the impact on marketing or sales
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The manager does not understand the contingency view.

Explanation:

The manager who focuses only on one part of the business then will not understand the contingency view. Here, the contingency view refers to the behavior of the manager to lead every situation or problem in the company. Therefore, to make a decision it is required to focus on all parts of the organization. Since in the question it is given that the manager focus only on one part of the company that means he will be unable to understand every situation of the company.

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3 years ago
Economic growth depends on many factors. mark the three KEY elements that have been shown to be important listed
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is d

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3 years ago
On June 1, Parson Assoc. sold equipment to Arleo and agreed to accept a 3-month, $68,000, 10% interest-bearing note in payment a
nekit [7.7K]

Answer:

The interest revenue on note receivable that will be recognized at maturity is $1700.

Explanation:

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7 0
3 years ago
Income Statement (in Millions of Dollars) Net sales $100.0 Cost of sales 60.0 Selling, general, and administrative expenses 20.0
frez [133]

Answer:

the balance sheet is missing:

Balance Sheet  (In millions of Dollars)

ASSETS

Cash                                     $6.0

Accounts Receivable              14.0

Average Inventory                   12.0

Fixed Assets, net                  40.0

TOTAL ASSETS                 $72.0

LIABILITIES AND EQUITY

Accounts Payable                $10.0

Salaries and Benefits Payable   2.0

Other current Liabilities            10.0

Long-term debt                         12.0

Equity                                     38.0

TOTAL LIABILITIES AND EQUITY                     $72.0

a. Determine the length of the inventory conversion period.

  • inventory conversion period = average inventory / (COGS/365) = 73 days

b. Determine the length of the receivables conversion period.

  • receivables conversion period = accounts receivables / (net sales/365) = 51.1 days

c. Determine the length of the operating cycle.

  • length of operating cycle = 73 + 51.1 = 124.1 days

d. Determine the length of the payables deferral period.

  • length of the payables deferral period = accounts payables / (COGS/365) = 60.83 days

e. Determine the length of the cash conversion cycle.

  • cash conversion cycle = 73 + 51.1 - 60.83 = 63.27 days

f. What is the meaning of the number you calculated in Part e?

  • How long does it take to turn inventories into cash, it is a measure of asset liquidity.
8 0
3 years ago
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