Question

When Dunkin’ Donuts participates in National Donut Day by giving away a free classic donut, it is using which channel of IMC strategy? Multiple Choice
a.direct marketing
b.sales promotions
c.personal selling
d.public relations advertising

Answer 1

Answer:

B) sales promotions

Explanation:

A sales promotion is a short time sales tactic used to increase sales. The goal of sales promotions is to increase the number of consumers that try their products, although sales promotions are not effective long term marketing strategies.

For example, a sales promotion offers a free cup of coffee if you buy two donuts. It may have an immediate impact by boosting the sales of donuts, but this boost generally fades once the sales promotion ends. The company expects that you liked their donuts so much that you will repeat your purchase.

Answer 2

Answer:

d. Public relations advertising

Explanation:

Since we are identifying the strategy in relation to the National Donut Day, it is public relations advertising as we are trying to cultivate a more integrated customer relation. All of the other options can be a part of this approach but this option stands out as the one to bring every aspect of such advertising together.

Hope that helps.