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Veronika [31]
3 years ago
4

When Dunkin’ Donuts participates in National Donut Day by giving away a free classic donut, it is using which channel of IMC str

ategy? Multiple Choice
a.direct marketing
b.sales promotions
c.personal selling
d.public relations advertising
Business
2 answers:
MrMuchimi3 years ago
6 0

Answer:

B) sales promotions

Explanation:

A sales promotion is a short time sales tactic used to increase sales. The goal of sales promotions is to increase the number of consumers that try their products, although sales promotions are not effective long term marketing strategies.

For example, a sales promotion offers a free cup of coffee if you buy two donuts. It may have an immediate impact by boosting the sales of donuts, but this boost generally fades once the sales promotion ends. The company expects that you liked their donuts so much that you will repeat your purchase.

gregori [183]3 years ago
5 0

Answer:

d. Public relations advertising

Explanation:

Since we are identifying the strategy in relation to the National Donut Day, it is public relations advertising as we are trying to cultivate a more integrated customer relation. All of the other options can be a part of this approach but this option stands out as the one to bring every aspect of such advertising together.

Hope that helps.

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Why do credit card companies typically require small minimum payment amounts on their customers' monthly credit card statements.
evablogger [386]

Answer:

C) Credit card companies want to increase profits by promoting slower repayment, and actual customer repayments will be anchored by the smaller payment options

Explanation:

It is always a bad idea to only pay the minimum monthly payment on a credit card debt, since the APR charged is much higher than other personal loans. If someone only makes the minimum payment and continues to purchase goods or pay services, their balance will continue to grow.

7 0
3 years ago
Acheson Corporation, which applies manufacturing overhead on the basis of machine-hours, has provided the following data for its
Amanda [17]

Answer:

Over-applied by $3,842

Explanation:

If<em>, Applied Overheads > Actual Overheads, overheads have been overapplied.</em>

<em>and</em>

<em>Since, Applied Overheads < Actual Overheads, overheads have been under- applied.</em>

Applied Overheads = Predetermined rate x Actual Activity

where,

Predetermined rate = Budgeted Overheads  ÷ Budgeted Activity

therefore,

Predetermined rate = $ 157,050 ÷ 4,500

                                  = $34.90

Applied Overheads = $34.90 x 4,580 = $159,842

<em>Since, Applied Overheads > Actual Overheads, overheads have been overapplied.</em>

Over-applied overheads = $159,842 - $ 156,000 = $3,842

5 0
2 years ago
Workers have been working in this unstable trench for several weeks. There is no shoring or sloping, and it's been raining off a
Lena [83]
The answer is A! Inspection
7 0
3 years ago
Read 2 more answers
In a "Dutch auction" for new stock, individual investors place bids for shares directly. Each potential bidder indicates the pri
photoshop1234 [79]

Answer:

The statement is true

Explanation:

Market-clearing price is the price of a product or a service in which the quantity sold is equal to the quantity demanded and There are no surpluses or shortfalls on the market, it's also known as the price of equilibrium. The theory suggests that consumers tend to shift to that price

6 0
3 years ago
Read 2 more answers
Following is the sales budget for Coore, Inc., for the first quarter of 2019.
gayaneshka [121]

Answer:

a. Sales for November = $192,666.67

b. Sales for December = $312,400,00

c. Total cash collections are as follows:

January = $200,580

February = $201,360

March = $191,750

Explanation:

a. Compute the sales for November.

Sales for November = (Accounts receivable balance at the end of the previous quarter - Uncollected sales from December) / Collection rate two months after the sale = ($107,000 - $78,100) / 15% = $192,666.67

b. Compute the sales for December.

Sales for December = Uncollected sales from December / (Collection rate one months after the sale + Collection rate two months after the sale) = $78,100 / (10% + 15%) = $312,400,00

c. Compute the cash collections from sales for each month from January through March.

Note: See the attached excel file for the schedule of cash collections from sales for each month from January through March.

From the attached excel file, total cash collections are as follows:

January = $200,580

February = $201,360

March = $191,750

Download xlsx
3 0
2 years ago
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