Question

Samsung has products for each and every customer segment. This pertains to ________ targeting strategy. * Captionless Image Differentiated marketing Concentrated marketing Micromarketing Undifferentiated marketing

Answer 1

Answer:

  differentiated marketing                        

Explanation:

Differentiated marketing strategy or multi-segment marketing allows a company to please different customers and target groups that has a different marketing massage or product for each and every customer segment.

Unlike concentrated and undifferentiated marketing strategies, differentiated marketing strategy generates more sales but differentiated marketing is done at the cost of increased expenses.

Differentiated marketing strategy helps a company to diversify and maximize sales or profits and at the same time reaching out to or satisfying different segments or customers. This is done through appealing every customer or segment.