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taurus [48]
2 years ago
5

Sears and Holiday Inn encountered difficult times because they did not stand out as the lowest in cost, highest in perceived val

ue, or best in serving some market segment. Both companies are ________.
A) nichers
B) challenger risk-takers
C) middle-of the roaders
D) differentiated
E) formulated
Business
1 answer:
Citrus2011 [14]2 years ago
3 0

Answer: (C) Middle of the roaders

Explanation:

According to the given scenario, both of the companies are middle of the roaders as both holiday Inn and the sears are acing the difficulties in their perceived value, lowest in the cost and also in the market segments.

 The main aim of the middle of the roaders is to target the consumers in the middle range of the spending or we can say that income.

 The middle of the roaders is the term which is used to refers to the action that is typically in the midway between the two different type extremes and it basically focuses on the niche marketing segments.  

Therefore, Option (C) is correct answer.  

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Narcisco Publications established the following standard price and costs for a hardcover picture book that the company produces:
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Answer:

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Sales($90 * 30,000)                                                     $2,700,000

Minus Variable Costs                                                   $1,620,000

  - Direct Material ($18 *30,000)=540,000

 - Direct Labor ($9*30,000) =270,000

 - Overhead cost(12.60*30,000)=378,000

 - Selling and admin (14.40*30,000)=432,000

Contribution                                                                  $1,080,000

minus Fixed Costs                                                        $378,000

- Manufacturing costs = 270,000

 - Selling and admin cost = 108,000

Net Income                                                                   $702,000

FLEXIBLE BUDGET INCOME STATEMENT

                                                        29,000 UNITS          31,000 UNITS

Sales                                             $2,610,000                 $2,790,000

Minus Variable costs                   $1,566,000                 $1,674,000

Direct Material                             $522,000                    $558,000          

Direct labor                                  $261,000                     $279,000

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Direct Labor                        $270,000                  $279,000      $9,000 U

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Selling and Admin             $432,000                   $446,400      $14,400 U

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