Question

When researchers carefully read and listen to conversations over and over again to develop a framework of categories that group, label, and summarize particular acts of communication in the data, researchers are using the _____ approach to understanding communication.

Answer 1

Answer:

Content analysis

Explanation:

When researchers carefully read and listen to conversations over and over again to develop a framework of categories that group, label, and summarize particular acts of communication in the data, researchers are using the content analysis approach to understanding communication.

Content analysis is a research technique used to evaluate written documents, oral communication, videos (e.g books magazines, speeches, social media posts and any other type of communication whether written , oral or visual), this evaluation is suppose to bring out patterns or categorize them.