Question

A 16-ounce bottle of Prairie Herb vinegar sells for $4.95, and a 16-ounce bottle of Heinz vinegar costs $1.05. Prairie Herb vinegar is new to the market, perceived to be of higher quality, and provides a unique flavor to foods even though it is used in the same way as Heinz vinegar. Prairie Herb vinegar is most likely using a _____ policy.

Answer 1

Answer:

Price Skimming

Explanation:

Price skimming: It is a pricing strategy of a firm that allow firm to use higher price of a product initially, however, firm reduce the price over the period of time to gain more marketshare by penetrating the product into different segment, which are price sensetive segment. Higher price at the beginning help the firm to gain more profit to cover most of the cost as demand is high at the beginning due to brand value and buzz created by the firm before launching the product in the market.

In the given case, Prairie herb vinegar have sold the 16-ounce bottle at higher price than Heinz Vinegar, however, they are used in the same way, as Prairie Herb vinegar is new to the market, perceived to be of higher quality, and provides a unique flavor to foods, which is a example of price skimming.