Following the French and Indian War, Great Britain imposed new taxes on their colonists living in North America in order to pay
for the war debt. Between 1763 and 1774 the British government imposed several new taxes to pay for the war. The British also put several acts into place that limited the expansion of colonial territory and trade. By 1775, even colonists who were loyal British citizens, were meeting to discuss declaring independence from British rule and establishing a new country. How and why the views of the British colonists in North America changed?
The views of the British colonists in North America changed because they no longer felt as though Great Britain understood their experiences or represented their needs. They felt as though Great Britain was out of touch with what was going on in America and could no longer successfully, fairly, or legally represent, or defend, America.
This led to colonists meeting to discuss declaring independence from British rule.
Geographic segmentation involves targeting market for goods based on geographical locations. From the above McDonald's sells in coffee in cold rainy Seattle as the Seattle market would work well for coffee(since it is cold in Seattle). It however sells seafoods in New England because this will appeal better to the market in this geographical location.
