Answer:
The answer is departmentalization by product.
Explanation:
Departmentalization refers to the divisions of different work areas. Each one specializes in a specific job, most companies use departmentalization and train their employees, making them specialists in their role.
The main objective of departmentalization is to specialize in activities and facilitate processes while maintaining control in the organization. The departmentalization is usually divided by product, function, process, project, clients, and territory.
For example, in the case of departmentalization by-products, it is used by large companies to divide the area where the product is developed and those in charge of product delivery, thus obtaining better control, organization, and production.
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Answer:
With reference to the above scenario, "big ideas":
could become the bases of creative and successful advertising campaigns.
Explanation:
- The 1st option is not correct as the statement "big ideas are impossible to develop as they are not applicable to retail chains" is not correct because ideas are required by every company.
- The statement which states that big ideas are only needed in advertising for consumer services is not correct as every industry needs advertising.
- The statement which states that big ideas are typically not the bases for effective advertising campaigns is also incorrect as big ideas are necessary fro effective advertising campaigns.
- Big ideas are not limited to the advertisement of business to business scenario yet they are applicable to every kind of advertisement.
- So the statement which states that big ideas can become the bases of creative and successful advertising campaigns is correct.
Answer: The correct answer is "Hershey chocolate bars".
Explanation: For Hershey chocolate bars its manufacturer most likely to use intensive distribution due to the characteristics of the product, which are of the edible type, of consumption and of the type of market in which it is competing, to maintain its competitiveness in the market it is necessary to use an intensive distribution.