Marketing serves to persuade consumers to purchase a particular product or use a service. The advertising often targets a specific group, such as senior citizens or young, single people. Companies selling toys and other youth-oriented products often use psychological tactics to manipulate children into wanting the product. While often effective, marketing to young children comes with disadvantages. According to the American Academy of Pediatrics, a child under eight lacks the ability to understand that the advertisements are solely there to sell them on a product. Young children are more likely to believe anything they hear or see in advertising because they aren't cognitively able to realize the selling purpose. Children don't understand that advertising claims are sometimes embellished or emphasized just to make the sale.
The word fear can be a verb and a noun.
You just make up a story about you going on a train journey
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It started as a way to keep their sons off the streets during the holiday that could become quite rowdy. Over time, it was integrated into the culture of Halloween and popularized by Disney, according to the Smithsonian.
In 1999, Steve Gowan spotted something clinging to his fishing nets. It was a very old bottle containing two letters written by Private Thomas Hughes, dated September 9, 1914. The first message asked the person that found the bottle to forward the second message to Hughes' wife, Elizabeth. The note for Elizabeth was a nice, simple love letter, showing that his wife was in his thoughts as he made his way to France to fight in the early days of World War I.
emily_bottleAfter reading the letters, Gowan felt a great personal responsibility to see that they found their way home, even though he assumed Mrs. Hughes had died long ago. He began searching for her descendants and soon learned that Thomas and Elizabeth Hughes' daughter was still alive in Auckland, New Zealand.
Sadly, Hughes died in battle shortly after he wrote the letters, so he never got to see Elizabeth, nor his two-year old daughter, Emily, ever again. Due to her young age at the time of his death, Emily never knew her father, though she grew up listening to stories about him from her mother and cherishing his posthumously award medals. So when The New Zealand Post offered to send Gowan to Auckland to hand deliver the bottle to Emily, he jumped at the chance to help her connect to this lost piece of her past.
For Emily, the bottle was a great source of joy and comfort. She said her father's message couldn't come home "until the right boat came along at the right time with the right fisherman."