Question

When Red Arc Enterprises, a shipping company was merged with a larger shipping company, there was a strong resistance to change among the employees of Red Arc. When the CEO of Red Arc came to know of this, he met everyone and explained why the change was necessary and how it could serve to benefit all of them. Kurt Lewin would say that the company is in the _____ stage of managing organizational change.

Answer 1

Answer:

Unfreezing

Explanation:

According to Kurt Lewin's change management model, the first step of change which is the unfreezing stage entails informing the organisation of why change is necessary.

For example, if the CEO of Red Arc informs the employees of the proposed benefits of the merger e.g increased sales and financial results, increased employee benefits etc, this will help the employees understand why the merger is necessary. The employees will then be ready to accept the change.