Question

Stanley likes using fountain pens. When he came across a new series of fountain pens manufactured by Dilloit Pens, he eagerly bought one. The pen's appealing exterior combined with the long-established reputation of Dilloit Pens made Stanley assume that the fountain pen would be of high quality. To his disappointment, the pen smudged and bled despite using high-quality ink. In this case, Stanley purchased the pen based on _______.a. consumer set
b. actual value
c. perceived value
d. evoked set

Answer 1

Answer: (C) Perceived value

Explanation:

 The perceived value is the term which is basically refers to the marketing terminology in which the users or the consumers evaluates the products and the services ability so that it meets their specific requirement and the needs.

According to the question, Stanley is basically purchasing the pen based on the perceived value based on his expectations. It is also helps in analyzing the actual quality of the given products by comparing with the other brands.

  Therefore, Perceived value is the correct answer.