Question

The annual Sporting News Baseball Yearbook has exactly the same stories but with 15 different covers to appeal to baseball fans in each of its regions of the United States. What is the basis of its market segmentation strategy?

Answer 1

Answer: C.one product and multiple market segments.

Explanation:

Sporting News Baseball Yearbook is using the One Product and Multiple Market Segments marketing strategy.

By using the SAME story but putting a DIFFERENT star in each cover to cater for DIFFERENT segments across the nation, they are hoping to Target multiple segments with the same product.

This Marketing strategy boosts sales while keeping Differentiation costs at a minimum because the product need not be differentiated to cater for different segments, only the market strategy needs to.