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olga2289 [7]
2 years ago
9

The annual Sporting News Baseball Yearbook has exactly the same stories but with 15 different covers to appeal to baseball fans

in each of its regions of the United States. What is the basis of its market segmentation strategy?
Business
1 answer:
mixas84 [53]2 years ago
4 0

Answer: C.one product and multiple market segments.

Explanation:

Sporting News Baseball Yearbook is using the One Product and Multiple Market Segments marketing strategy.

By using the SAME story but putting a DIFFERENT star in each cover to cater for DIFFERENT segments across the nation, they are hoping to Target multiple segments with the same product.

This Marketing strategy boosts sales while keeping Differentiation costs at a minimum because the product need not be differentiated to cater for different segments, only the market strategy needs to.

You might be interested in
Johnny Cake Ltd. has 30 million shares of stock outstanding selling at $40 per share and an issue of $40 million in 8 percent, a
erma4kov [3.2K]

Answer:

WACC = 0.16637 OR 16.637%

Explanation:

WACC or weighted average cost of capital is the cost of a firm's capital structure which can comprise of debt, preferred stock and common equity. The WACC for a firm with only debt and common equity can be calculated as follows,

WACC = wD * rD * (1-tax rate)  +  wE * rE

Where,

  • w represents the weight of each component based on market value in the capital structure
  • r represents the cost of each component
  • D and E represents debt and equity respectively

To calculate WACC, we first need to calculate the Market value an cost of equity.

The market value of equity = 30 million shares * $40 per share

MV of equity = $1200 million

The cost of equity can be found using the formula for Price today (P0) under constant growth model of DDM.

P0 = D1 / (r - g)

40 = 4 / (r - 0.07)

40 * (r - 0.07) = 4

40r - 2.8 = 4

40r = 4+2.8

r = 6.8 / 40

r = 0.17 or 17%

MV of debt = 40 million * 96.5%  => $38.6 million

Total MV of capital structure = 38.6 + 1200 = 1238.6 million

WACC = 38.6/1238.6  *  0.08  *  (1-0.33)  +  1200/1238.6  *  0.17

WACC = 0.16637 OR 16.637%

4 0
2 years ago
9+10= what A.19 B.21 C.1 D222
Advocard [28]

Answer:

A.19

hope this helps! this seems like an easy question to me, is this a trick question??

8 0
3 years ago
Read 2 more answers
According to the CAPM, what is the expected market return given an expected return on a security of 17.2%, a stock beta of 1.6,
seropon [69]

Answer:

Expected market return is 13%

Explanation:

CAPM is used to calculate the expected return on an asset for decision making to add any further asset to a well diversified portfolio. It involves different factors like market risk premium, asset beta and risk free rate as well to calculate a return rate which is expected to obtain from underline asset or investment.

As per given data

Expected return = 17.2%

Stock beta = 1.6

Risk free rate = 6%

According to CAPM

Expected Return on security = Risk free rate + Stock beta ( Market Risk Premium )

17.2% = 6% + 1.6 × ( Market Risk Premium )

17.2% = 6% + 1.6 × ( Market return - Risk free rate )

17.2% = 6% + 1.6 × ( Market return - 6% )

17.2% - 6% = 1.6 × ( Market return - 6% )

11.2% = 1.6 × ( Market return - 6% )

11.2% / 1.6 = Market return - 6%

7% = Market return - 6%

7% + 6% = Market return

Market return = 13%

3 0
3 years ago
Which of the following is not a relatively recent change in policy concerning welfare
Airida [17]

This welfare-reform plan responded to criticisms that welfare encouraged poor people to remain unemployed in order to keep receiving aid. It replaced the traditional antipoverty program for poor families (Aid to Families with Dependent Children, or AFDC) with a new program called Temporary Assistance for Needy Families (TANF).

3 0
3 years ago
Read 2 more answers
Turnadot & Sons is a small wholesaler of decorative cast iron objects. The following events, related to a special customer o
Katena32 [7]

Answer:

Gross Margin = $6,000

Explanation:

Gross margin refers to the Sales price - Direct cost associated with the product.

Here, Sales Value = 200 outdoor planters for $50 each = $50 \times 200 = $10,000

Cost associated with this outdoor planters = Purchase cost as paid to supplier = $4,000

Thus, gross margin = $10,000 - $4,000 = $6,000

Note: Time period and dates provided for such sales and collection of amount or payment to supplier is of no relevance.

Final Answer

Gross Margin = $6,000

4 0
3 years ago
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