The grocery chain is using print media/direct marketing. The print media promotion is a method of promotion that uses tangibly printed media such as magazines and papers to extent consumers, business customers and prospects. Promoters also use digital mass media such as banner ads, mobile promotion and promotion in social media to scope the same board spectators.
The primary goal of a
firm pursuing a blue ocean strategy should be to OFFER A DIFFERENTIATED SERVICE
OR PRODUCT AT A LOW COST.<span>
<span>Blue ocean strategy is a marketing strategy which submits
that leading companies can succeed not by engaging in competition with other
companies but by systematically creating uncontested market space which are
ripe for growth. The strategy employs simultaneous pursuit of high product
differentiation and low cost, which makes competition irrelevant</span></span>
Answer:
a. presentation and demonstration
Explanation:
It is correct to say that Frank is in the presentation and demonstration stage in the sales process, as the question says that he showed the customer the variety of available beds designed for children, that is, he presented the product to the customer and demonstrated that it would satisfy your needs, in this case the seller reiterates the value and benefits of the product so that there is interest on the part of the consumer in making the sale.
Answer:
The statement is: False.
Explanation:
Many economists believe the foreign exchange market is efficient enough to set forward rates -rates applicable in the future, thus, it is non-sense to spend money on trying to forecast exchange rate changes in the short run. This is because different studies have shown that most forward rates predictions have been more accurate than publicly available information.
Efficiency is understood as the characteristic of a market to display all available public information in the assets price, according to the Efficient Market Hypothesis (EMH).
Answer:
Social
Explanation:
Environmental Scanning is a big part of success in marketing.
Social, cultural, demographic, and environmental changes have a major impact on virtually all products, services, markets, and customers. Small, large, for-profit, and nonprofit organizations in all industries are being staggered and challenged by the opportunities and threats arising from changes in social, cultural, demographic, and environmental variables.
Social: This force includes demographics and cultural influence. This means population statistics, such as age, gender etc. The cultural piece refers to the values, ideas and attitudes each group represents. For Stumble, my company we are targeting mainly males from the ages 18 to 25ish. With this group being targeted it makes the most sense to try to sell on college campuses. The cultural part of this is easy for us right now. No matter how you were raised all college kids have some of the same things in common, some things we can to see eye to eye on. Being 20, I feel I understand our market well.