Answer: The correct answer is "the marketing management process".
Explanation: The mangerial act of developing, implementing, and controlling marketing programs is called the marketing management process.
The marketing process consists in analyzing the opportunities that the market offers us, researching and selecting the appropriate niches and designing and planning strategies.
The general marketing process in any company includes all the phases that it goes through until a marketing strategy is implemented, executed and evaluated, analyzing it from practically the moment it is born and it is just a simple idea.
Answer:
a). Bryan does not cope very well in ambiguous situations.
b). Bryan is quite sociable and can "think on his feet."
Explanation:
In the context it is given that Mara is choosing Bryan, one of her team member for the assignment in China office to train a group of employees in Beijing office. As a procedure Bryan will have to undergo a 3 week diversity training program which will help him to learn about the new environment.
a). One of the major factor that can reduce the likelihood of Bryan's selection if Bryan does not cope very well in the ambiguous situation. Bryan should be able to handle the ambiguous situation that may arise in he training period.
b). The factor that would increase the likelihood of Bryan to get selected is that Bryan is very sociable person and get easily get mix with people around. He is also able to think and react to situation immediately.
Answer:
13%
Explanation:
the new cost of equity = old cost of equity + [(debt / equity) x (old cost of equity - cost of debt)]
the new cost of equity = 12%+ [(20 / 80) x (12% - 8%)] = 12% + 1% = 13%
Since we are in the MM world, taxes do not exist, therefore they are not included in the equation.
Answer:
D. To allow consumers to rapidly place orders with Amazon.
Explanation:
The Amazon Dash Button is a small device that you can stick to virtually any surface in your home, and it let's you instantly order household items you're about to run out of.