Question

At the end of the year the production manager is taking inventory and finds 600 units of an older model of invisible fencing that the company no longer manufactures. These obsolete units can be disposed of through their regular channels, thereby incurring variable marketing expenses. What is the lowest price that they should accept for these obsolete units, realizing that if they do not sell them these units will have to be thrown away. (Show all supporting calculations).

Answer 1

Answer: $12

Explanation:

In selling the obsolete goods, the company will incur Variable Marketing costs and the alternative will be to throw the goods away.

The relevant costs they will incur are therefore the Variable Marketing costs alone.

The lowest amount that a company should accept for a good is the price that equals it's cost so that they may at least Break-Even.

Seeing as the Variable Marketing Costs are the only relevant cost then the lowest they should accept is the Variable Marketing Costs of $12.