Question

Scrantone is a paper mill and supplier serving the upper midwest. since the commercial paper market is saturated, the only room for growth is to expand existing accounts or to win over competitors' accounts. kevin salazar is a sales representative who has gotten another meeting with the purchasing agent for the copy centers at a large university system. the purchasing agent has been buying from scrantone's main competitor for three years. kevin met with the purchasing agent two months ago but was unable to make a sale. how can kevin make his presentation strategy more persuasive than technical, to appeal to the buyer's emotions?

Answer 1

Answer:

Reminder

Explanation:

Kevin needs to make a reminder presentation strategy to be more persuasive than technical in other to appeal to his customers buying emotions.

A reminder advertising intended to keep product or service availability in the forefront for existing customers, this could be inform of a brief message designed chiefly to keep a product in the mind of the consumer once the product is already familiar. Reminder advertising usually follows an extensive campaign, and therefore does not elaborate on the reasons to buy the product.