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34kurt
3 years ago
5

Heather normally uses a popular brand of cosmetics, but recently started having problems anytime she wears the makeup. At the dr

ugstore, Heather gathers information about other cosmetics companies and compares them to the products she is using. What is the next step in the buying decision process for Heather to take?
Business
2 answers:
lara31 [8.8K]3 years ago
7 0

Answer:

purchase decision

Explanation:

The five steps in the buying decision process are:

  1. Problem or need recognition
  2. Information search
  3. Evaluation of alternatives
  4. Purchase  decision: at this stage the consumer already has evaluated possible alternatives and is ready to purchase the good or service that they consider will satisfy their needs.
  5. Post-purchase behavior
My name is Ann [436]3 years ago
4 0

Answer:

The correct answer is letter "D": Make a purchase decision.

Explanation:

Making a purchase decision is one of the final steps in the buying decision process. In this stage, consumers have already <em>identified the decision, gathered information, identified alternatives, </em>and<em> weighed the evidence</em>.

Then, individuals select one choice among the different variables to later<em> take action </em>and make the purchase according to the resources that are necessary to acquire the good or service desired.

Thus, <em>as Heather has already gathered information and compared cosmetic brands with the one she is currently using the subsequent step she will be involved in is making a purchase decision.</em>

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An investor holds a 6% callable bond purchased at 105. If the issuer calls the bond before maturity, the yield to call (YTC) rea
myrzilka [38]

Answer: less than the coupon

Explanation:

When a bond that is bought at a premium of 205 is called before the bond matures by the issuer, this implies that the accelerated premium loss will have to be reflected in calculated yield to maturity.

It should also be noted that the YTC is the lowest among the yields for the premium bonds. Therefore, if the issuer calls the bond before maturity, the yield to call (YTC) realized by the investor would be less than the coupon.

Option B is correct.

7 0
3 years ago
What is a brand promise?
Burka [1]
Usually, a brand promise is some sort of statement said by an organization to its consumers, or customers, stating what the customers may expect from their product(s) and/or service(s).

Hope this helps!
5 0
3 years ago
Consider two neighboring island countries called Bellissima and Dolorium. They each have 4 million labor hours available per wee
liubo4ka [24]

Answer:

Bellisima's opportunity cost:  

  • Production of corn per million hours of labor = 8 / 16 = 0.5 pairs of jeans
  • Production of jeans per million hours of labor = 16 / 8 = 2 bushels of rye

Dolorium's opportunity cost:  

  • Production of corn per million hours of labor = 5 / 20 = 0.25 pairs of jeans
  • Production of jeans per million hours of labor = 20 / 5 = 4 bushels of rye

Dolorium has a comparative advantage int he production of rye while Bellisima has a comparative advantage in the production of jeans.

If both countries specialize:

  • Dolorium will produce 80 million bushels of rye.
  • Bellisima will produce 32 million pairs of jeans.

Total production of rye has increased by 12 million bushels.

Total production of jeans has increased by 9 million pairs.

6 0
3 years ago
Fernando was thrilled to find out that his company had just decided to invest a great deal of money in the product he was managi
Anestetic [448]

Answer:

<u>A Star.</u>

Explanation:

The Boston Consulting Group (BCG) matrix depicts a product's market share against the market growth rate. The matrix is also known for it's cow- dog metaphor.

The matrix represents 4 situations namely:

1. Stars : Products with high market share in high growth markets i.e high- high situation.

2. Cash Cows: Products with high market share in low growth markets.

3. Question Mark: Products with low market share in a high growth markets.

4. Dogs:  Products with low market share in low growth markets.

In the given case, the product dominates the market i.e high market share. Secondly, it operates in a high growth market. Which means, the product belongs to the situation of a Star.

8 0
3 years ago
According to the _________ concept, a firm must (1) find out what customers want and provide it, (2) make sure everyone in the o
In-s [12.5K]

Answer: marketing

                                     

Explanation:  In simple words, marketing refers to the set of activities that are performed by an organisation with the objective promoting the products that they are offering in the market.

It focuses on providing the customer those products that increases their level of satisfaction to the maximum level. It involves ascertaining the needs of customers and then making a suitable product.

Thus, from the above we can conclude that the correct option is C.

5 0
3 years ago
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