Answer:
<u>Mass Media Advertising </u>
Explanation:
Marketing communication refers to means of marketing the products such as advertising, sales promotion etc. It refers to how the product attributes are conveyed to the prospective customers.
Marketing communicators are the ones who undertake and decide upon marketing communication methods.
Mass media advertising means reaching out to wide masses by means of print media, visual and audio marketing through television, audio marketing through radio.
Mass media advertising involves heavy expenditure and thus before opting for it, the marketing communicators should weigh in or consider other marketing communication modes as well.
Answer: B. Quality function deployment
Explanation:
Quality function deployment is a very useful process to the manufacturing, healthcare and service industry that was introduced in the 1960s in Japan. It refers to the process of converting the needs and requirements of customers for a good generated by market research to actionable plans and specification that engineers can then use to create the product in question and thus satisfy the need of the customer.
Answer:
A. The business cycle
Explanation:
A period of macroeconomic expansion followed by a period of macroeconomic contraction is known as a business cycle. Like the name suggests, a business cycle is a cycle of highs and lows in economic activities.
There are periods of expansion which is often characterized by economic growth, leading to creation of more jobs, robust middle class etc and contraction which is characterized by loss of jobs, shrinking middle class etc in a business cycle.
Other periods of a business cycle may include peak, trough etc.
Answer:
A) Sell short 100 ABC at 69.45 Stop
Explanation:
When an order is placed below the market (OBLOSS - Open Buy Limits Open Sell Stops) it will be adjusted on the specialist's book for distributions on ex date. This open sell stop order = $70 - $0.55 (dividend) = $69.45
So the adjusted order will be: Sell short 100 ABC at 69.45 stop.
You can evaluate the credibility of a source by looking at:
- The author: if an article doesn't list an author, this is a red flag
- The date: Research and news needs to up-to-date in order to be the most accurate
- Sources: Credible articles will cite the sources that they used.
-Domain: .com and .org sites can be purchased by normal people and their information may or may not be credible. .edu sites are educational and .gov sites are operated by the government. These sites are typically credible sources of information
-Design and style: look to see if the site is organized in a professional manner and is free from spelling and grammar errors
