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Snowcat [4.5K]
3 years ago
13

Lawrence recently bought a brand new Bentley Mulsanne, a very expensive car, but he is suffering from buyer's remorse. He wishes

he would have bought something that made a bigger impression on the ladies at the Taco Bell drive­through. Howard, however, recently purchased a pre­owned '86 Camaro with a flame job on the hood from a car dealer, and when he rolls through Taco Bell with the T-tops off, the drive-through ladies are always staring at his car and his mullet hairdo. Howard is far more satisfied with his car than Lawrence. From a marketing point of view, which of the following concepts has contributed to Howard feeling satisfied with this purchase?
a. CRM implementation
b. Howard's full partnership with his '86 Camaro
c. Perceived value of the car
d. Customer loyalty
Business
1 answer:
Stolb23 [73]3 years ago
5 0

Answer:

The marketing concept that contributed to Howard feeling satisfied with his purchase of "a preowned '86 Camaro with a flame job on the hood" is

c. Perceived value of the car

Explanation:

Howard evaluates the merits of this preowned '86 Camaro as it has the ability to satisfy his needs for winning the attention of the drive-through ladies at Taco Bell.  When he "rolls through the Taco Bell with the T-tops off the ladies keep staring at his car."  It is this attention that he needs.  And the car investment ensures that he achieves this attention from the ladies.  Howard's feeling of satisfaction is accentuated the more when compared with the less-than-impressive attention that Lawrence pools with the girls, while driving his expensive Bentley Mulsanne through the same Taco Bell.

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3 years ago
43) An annuity is set up that will pay $1500 per year for ten years. What is the present value (PV) of this annuity given that t
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Answer:

PV= $9,626.49

Explanation:

Giving the following information:

Cash flow= $1,500

Interest rate= 9%

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First, we will determine the future value, using the following formulas:

FV= {A*[(1+i)^n-1]}/i

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FV= {1,500*[(1.09^10) - 1]} / 0.09

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Now, the present value:

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PV= 22,789.395/(1.09^10)

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3 years ago
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REVENUES

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An organization has considered its sales channels, its customer service requirements, and its operating model. Also it has analy
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The management should be aware of the requirements for creating a successful sales organization before one is created. These are listed below:

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The entry to record the receipt of payment within the discount period on a sale of $2,500 with terms of 2/10, n/30 will include
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Terms 2/10, n/30 state that payments must be made within 10 days of the date of purchase to receive a 2% discount, and payments must be made in full within 30 days to avoid a discount.

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