Answer:
Letter B. <u>All customers are the same when it comes to buying behavior.</u>
Explanation:
All alternatives, <u>except the letter B</u>, are relevant to understanding consumer buying behavior.
As Abercrombie Fitch wants to know its target audience, alternative B is not an option as it is an incorrect statement. For consumer buying behavior is influenced by their values, preferences and decisions, which varies with each individual. There are four types of consumer behavior:
- Complex buying behavior: Involving buying decisions for an expensive product, consumers seek through the experience of other consumers and research elements that will aid in reliability when making a high investment.
- Dissonance Reduction Purchasing Behavior: Occurs when consumers have difficulty determining which differences and which brand will bring them the most benefit.
- Habitual Purchasing Behavior: Consumers have little involvement in the buying process, as this behavior is based on routine purchases.
- Variety Search Behavior: Consumers buy a different product because they search for variety and not because they are not satisfied with a previously purchased product.
Therefore it is important for the company to know that there are several behaviors that influence a purchase, and that varies according to each individual's needs and preferences. It is important to conduct market segmentation research to recognize your target audience and buying motivations, and then align the marketing mix to achieve positive results.
Many personal care companies combine toothpaste with a toothbrush at a reduced price. Another example is fast food chains that combine a sandwich, fries and a drink for a lower price over purchasing them separately. This is also true for cable companies giving you a better deal if you purchase T.V., home phone and internet. This helps insure they are keeping your business for all services on the market.
Answer:
1.5%
Explanation:
Solution is attached in the below file
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Answer:
the amount of income that should be reported is $415,000
Explanation:
The computation of the amount of income that should be reported is shown below:
= Jazz separate operations income + laker net income
= $330,000 + $85,000
= $415,000
hence, the amount of income that should be reported is $415,000
Simply used the above formula to determine the consolidated income
Answer:
Answer is B. Differentiation,cost leadership and response.
Explanation:
The accepted course of action, which was as a result of the estimate of the strategic situation.